UK Payments needed a complete market re-position which focussed on their unique capability to provide a high-tech, central London hub of expert corporate services to companies within the Payments industry.
We ran workshops to help the company determine its vision for the future, its new market position and the values it would seek to uphold.
A Creative Platform was developed which would not only house the already established brand identity, but which would reflect UK Payments as a cutting-edge company, central to the fast-moving, highly innovative Payments industry.
We designed and developed a highly visual website which uses fresh photography, illustration and interactive animation to highlight the benefits the company brings to the industry. Print collateral was designed to detail the company’s vision for the industry, detail its services and highlight its successes.
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