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As the world’s biggest pharmaceuticals company and frontrunner in personalised healthcare, Roche was one of the first companies in their field to bring targeted treatments to patients.

Roche commissioned Buzzword to develop the brand strategy for their global new division. Working at the cutting edge of personalised diagnostic healthcare and a world-leader in immuno CDx, our strategy was to build upon the excellence of Roche’s reputation, positioning them as a niche, solutions-led organisation with world-class expertise.

  • Positioning
  • Marketing Plan
  • Naming
  • Logo
  • Strap Line
  • Brand Guidelines
  • Brand Book

 

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