On 1 August 2017, Hampshire based colleges Havant 6th Form College and South Downs College merged to become the new, multi-campus Havant and South Downs College (HSDC).
Following a competitive pitch, we were commissioned to design, develop and deliver a complete new brand for HSDC, including pre-launch and launch campaigns leading up to the official launch event on 16th June.
The brief was to reflect a dynamic, forward-thinking college; celebrating the strengths of both campuses and responding to the needs of its students and business community to create the ultimate student journey.
The six-month creative process was all inclusive – liaising regularly with focus groups of students, parents, staff and college governors. We worked closely with Principal Mike Gaston; hailing from a background in fine arts, Mike was keen to move forward with an edgy, confident and vibrant new look and feel … the key things which make up their brand’s DNA.
A social media campaign was rolled out, and the hashtag #BeMore subsequently became the overall message for the college – being bigger, being better, being more.
Havant and South Downs College now provides over 150 academic, vocational and professional courses and apprenticeships, linking with 80 universities and a host of businesses, including Google and Microsoft. For further details head to their website at www.hsdc.ac.uk
- Brand guidelines
- Email campaign
- Logo design
- Social media
- Web build
- Web design