With Christmas fast approaching, it’s that time of year again when we’re overwhelmed by emotional TV adverts from brands designed to make us spend more in their stores.

The most successful adverts over the years are ones that are memorable, have a clear message and have a story that makes us build an emotional connection to that brand. Adverts from brands like John Lewis and M&S over the past few years have set a high benchmark.

From early November a number of brands have been rolling out their TV adverts to get us into the festive spirit and build that emotional connection to their brand. John Lewis’ ‘Man on the Moon’ advert maintains their reputation for making memorable Christmas adverts with other brands also looking to make their own mark this Christmas. Strong competition comes from Sainsbury’s latest advert featuring Mog the cat, who returns for a heart-warming adventure.

Below are a selection of some of the best Christmas TV adverts for 2015. We’ll let you decide which brand wins this years festive crown!

John Lewis

Sainsbury’s

Cadbury

Sky

TKMaxx

M&S

Aldi

Boots

Lead image credit: Sainsbury’s

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