Europe’s widest-read marketing magazine has selected Buzzword’s rebrand of IT service provider, Westlake, as one of the best design projects of 2018.

The branding project currently sits at No.3 on The Drum Leaderboard among projects developed by some of the world’s leading communications agencies.

Westlake commissioned Buzzword to develop a brand that reflected the benefit that gives them the edge over their competitors – namely the combination of the no-nonsense-get-it-done attitude of the SME, with the skilled, corporate business backgrounds of their expert team.

It was a combination that the Buzzword design team blended to develop a timeless logo, with a direct strap line that captures the distinct personality of Westlake. Using the angles and colours derived from the new logo, our team developed a Creative Platform that supports the full suite of Westlake communications and firmly positions them as a cutting-edge provider of IT services.

Buzzword Managing Director, Adam Smith said, “The Drum is the No.1 marketing trade magazine and for the Westlake rebrand to have been selected by it as one of the best design projects of the year, is high praise indeed, particularly as the category is worldwide.

“We thoroughly enjoyed working with Westlake to develop their rebrand and recognise that this achievement is a joint one. As a corporate branding agency, our main objective is to create brands that build business and we look forward to seeing how the brand continues to help Westlake to grow”.

Westlake Managing Director, Chris Apperley commented, “Buzzword did a fabulous job in understanding what we were all about and translating that into a powerful logo, strapline and visuals. They’ve enabled us to go to market with a powerful message of who we are and what we stand for.”

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